142: Sharing the microphone
The full impact of CKLW on new media has yet to be determined. More importantly, it’s an area that clearly needs to be explored. Valerie Hunter’s audio comment makes the case.
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27 May 2009, 2:20 pm
Thanks, guys. And holy crap – I’m a tag!
Bob:
From a feature on CKLW in The Walrus from late 2004:
As the station’s popularity grew, Trombley, a divorced mother of three, who started out as a station receptionist, continued to meet with a steady stream of rock stars and promotion reps who arrived each week to hype their artists. Not only could she intuitively sense which songs might be hits, she backed it up with research, part of which involved phoning a network of fifty record shops in Windsor and Detroit to find out what was selling.
From the 100 to 150 records she received each week, Trombley chose no more than six to add to the playlist. “If there was a record I wasn’t that interested in but they [the reps] believed in, I’d say, ‘Show me,’ ” says Trombley. “I’d tell them, ‘Take it out to Grand Rapids or Flint or Lansing. See if you can get some airplay out there. Get the thing started, if it’s gonna start.’”
So yes, it’s always been a machine, but the extent to which it was a machine differed for a few stations, like CHOM when AOR was a new format, or CFNY and KROQ when Alternative was not yet a format (there are others who can speak to that way better than me). And over 30 years, that machine got bigger, until – to borrow from a common phrase these days – it became too big and tight to fail.
Okay, that’s enough from me on this. Thanks again.
27 May 2009, 2:22 pm
Sorry, should’ve had blockquote there. The quote starts from “As the” and ends with “gonna start”.
31 May 2009, 9:50 am
“Now that disco is okay to listen to in small doses.”
Yes!
01 June 2009, 9:53 am
If you’re interested in CKLW, I highly recommend the documentary film “Radio Revolution.”
“Radio Revolution is a feature length documentary that investigates the international social, political and musical impact of radio stations CKLW during the 1960s and 70s.”
http://radiorevolutiondvd.com/about.html
I watched during the summer I lived in Windsor, and still have a copy kicking around somewhere.