How to Marry a Nice Jewish Girl Using PR and Social Media presented by Michelle Sullivan at PAB2008
Michelle blogs at Éminence Grise.
Nonprofits are constantly challenged to be creative and think outside the box. It’s no surprise that groups like Oxfam and Amnesty International have been natural early adopters of social media.
When Canada’s largest food bank, Moisson Montréal, partnered up with a coalition of construction industry players, the CECD (Coalition énergie et construction durable), in a sustainable development pilot project that will make its 54-year old food distribution centre and warehouse energy efficient, it embarked upon a PR adventure that has hit the social media landscape. WordPress, YouTube, Flickr and iTunes are all being brought into a mix, designed to draw attention to an innovative project and a worthwhile cause.
Montreal PR consultant and blogger Michelle Sullivan will present the early results of a social-media-for-non-profits case study for the first time at PAB2008. This interactive session will seek not only to present early results and share experiences, but solicit feedback and suggestions from PAB participants.
Thank you very much to the PAB2008 partners and silver sponsors:
PAB2009 is taking place June 19-21, 2009 in Kingston, Ontario (Canada). For more information on the PAB conference, visit podcastersacrossborders.com.